Posts Categorized: marketing+product design

I have a new hero

The first time I saw ads touting cell phone service on the MBTA, I was horrified. It was the first time in my life I had ever been overwhelmingly seized by a graffitti-impulse: I wanted to pull out a black marker and deface that sign.

direct-mailings

It’s only four or five weeks into the semester, but my ‘Writing for Marketing and Public Relations’ class is already affecting the way I read.For example, only because of this class, I was curious enough to open and read a fundraising letter from my undergraduate college. It was excruciatingly well written (with the exception of the phrase “behooves us.” Nothing behooves in fundraising. It “is essential that we.”)