So I understand that “Keep Calm and Carry On” is more or less over.
I found out about the poster and its history over the summer, when a friend was visiting London and wanted sightseeing recommendations. I checked the online giftshop of the The Cabinet War Rooms and Churchill Museum, one of my favorite places in London (the vintage “don’t get VD!” posters make me crack up). And when I was browsing posters, I found my first KCaCO image.
My jaw literally dropped.
The typography was perfect; the design was immaculate.
The purpose it was designed against made my skin crawl.
I lusted.
And, honestly, I still do. Despite the fact that over the course of the past month, in no time flat, it’s a come-and-gone interwebs meme before even penetrating anything. And while the “Get Excited and Make Things” variant is brilliant in its finegrain attention to detail, the “Keep Calm and Carry Pepper Spray” notebook at URBN and the KCaCO doormat in the new CB2 catalog make me cringe.
But I still frantically want a big framed print in my office.
