My boyfriend and I were waiting for a green line train this weekend, and noted this juxtaposition of a pair of spectacularly ill-conceived advertisements; each seemed determined to turn off its audience from their products/services in a singularly aggressive way.
First, let’s look at AirTran. They’ve had some seriously bad press recently in regards to service and safety; do they really want to make the claim that their flights are as breathtakingly terrifying as a (seatbeltless) roller-coaster ride? For me, this ad evokes one of my favorite episodes of The Twilight Zone, and that’s probably not what they were going for.
I couldn’t tell, even by walking up close to the very edge of the platform, what seafood restaurant had paid for the seriously unappetizing ad on the left. That’s probably for the best, because the tagline “98% of what’s caught, we wouldn’t be caught dead with”—combined with the murky bodily-fluid-brown color scheme and postapocalyptic imagery—really, really does not make me crave fresh fish.
No Comments